Client strategy, One to One and CRM
Client is a Capital: you create it, manage it and carefully look after it (presentation in French).
Main themes discussed are : One to One Enterprise, Client Relationship Management in the non technology sense (CRM), technologies to raise the bar on sales and marketing effectiveness.
This lecture was hosted by The Geneva Development Office in… 2005!
Since then, Big Data and Digital are in everyone’s mouth. However, key concepts and underlying customer-focused strategy have not aged at all.
It is even more important than ever to digitize and differentiate in the long run.
Presentation is in French: Marketing strategy and CRM
You may also want to read: 1to1 and Private Banking